How a Survey Creator Tool Works

Businesses and organizations of all kinds run surveys to obtain data that let us them make important decisions. Common examples of survey uses include a company asking its employees how they feel about changes done to internal systems, an online retailer inviting customers who just made a purchase to rate various aspects of their shopping experience or a political news website polling its readers about which candidate they intend to vote for in a coming election. While phone and paper surveys still exist and have their uses, the majority of surveys are now done online. This has made them not only easier for respondents to take, but also for businesses and organizations to create.

Creating Surveys Is Now Simpler Than Ever Before

Thanks to online survey creator services, anyone can now create a survey without any complex coding or technical tasks. Just like with any other kind of business tool, survey creators application range from very simple to highly advanced, with most falling somewhere in the middle. These useful tools allow the user to set up the questions they want to ask the respondents and also provide a platform that let the entity running the survey see its results and publish them online if they want to.

Online Survey Platforms Can Do It All

Even the simplest free survey creation platforms offer a lot of flexibility. They support a variety of response types, such as free text entry, ratings from 1 to 10 and predefined answers. Survey platforms can be programmed to ask or skip questions depending on how the respondent answers. For example, if a survey taker answers that they've contacted a company's customer service, they will get a question asking them to rate its quality, while one that hasn't will be asked whether they knew about the different ways to contact the company for support.